Everything is a brand these days. Everyone is selling something. Your goal is to find out what you are selling and find a way to brand it. Some of you may already be selling a product. The trick is to take what you have and find a way to shine a new light on it. 

 

 

This is the journey buyers take from interest to purchase. You have to understand where each buyer is on their journey. You cannot effectively reach them until you understand who they are and what they want.

 

 

Knowing your audience is another key component to ad placement. You will not be able to reach every buyer. Your job is to concentrate on those buyers that show a genuine interest in your product and brand. Focus less time on those who window shop with no intention of buying. Certain buyers already made up their minds a long time ago. No amount of ad placement is going to change their minds. Do the math and focus on your customers that do matter.

 

3) Conversion ROI

You will need to use social media in some fashion. Focus on your ROI with social media. Someone may click like on your page. This does not mean they are intending on buying what you sell. All they are doing is liking the product. Your job is to convert that like into a sell. Your ads have to address this conversion in a non-threatening way.

 

 

Facebook is the social media channel that 80% of users go to. Facebook beats out places like Instagram and Twitter. You need to follow the crowd. Learn more about ads inc come visit our site.